Sub-brand Packaging for Yankee Candle's One of a Kind Collection

Creating Unique and Customizable Candle Gifts

The One of a Kind Collection packaging offers two unique options. The first features a removable label that can be customized to fit the interior decoration of the original packaging. This allows customers to personalize their candle gifts and create a truly special experience. The second option, designed specifically for Christmas, includes a customizable cling art that allows consumers to decorate the One of a Kind gifts for their loved ones during the holiday season.

The packaging is made using paperboard, stickers, and glass, ensuring a high-quality and visually appealing product. The dimensions of the original packaging are 85mm in width, 85mm in depth, and 180mm in height.

This innovative packaging design not only enhances the overall aesthetic appeal of the candles but also provides an opportunity for Yankee Candle to reach a more contemporary and younger customer base. By capitalizing on trends such as limited edition artist series and crafting/personalization, the sub-brand packaging creates new product news and excitement.

The design team, led by Chien Chun Feng, conducted extensive research to understand the target customer. The findings revealed that candles are predominantly purchased by women who use them to create a cozy atmosphere at home and as gifts to show their care. The packaging design takes into account these preferences and aims to provide a personalized and meaningful experience for the customers.

One of the main challenges faced during the project was maintaining the advantage of the Yankee Candle brand while creating a packaging design that appeals to a younger consumer. The sub-brand packaging successfully achieves this balance by leveraging the trust and recognition of the Yankee Candle name while offering a fresh and contemporary design.

The sub-brand packaging for Yankee Candle's One of a Kind Collection was created in New York and completed in December 2015. The intellectual property rights for this design belong to Chien Chun Feng.

This exceptional packaging design was recognized with the Iron A' Design Award in 2016. The award acknowledges the well-designed, practical, and innovative nature of the packaging, meeting professional and industrial requirements. It is respected for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to contribute to a better world.